Air (2023)
In the early '80s, Nike was known as a running shoe and that was about it. The brand was barely in the conversation for the NBA and were fairly resigned to that status quo -- allocating a tiny budget for player endorsements. But then their talent scout Sonny Vaccaro went off-script to pursue Michael Jordan, despite MJ's disdain for the brand.
Just a solid, well-told story. Often funny and absolutely always interesting.
B
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