Critical MeMe

Time spent watching films, even crappy ones, is time well-spent.

My Photo
Name:
Location: Kansas City, MO, United States
    Post dates are when I watched, parenthetical dates are the year of US release (aka Oscar eligibility).

5/11/2024

Air (2023)

In the early '80s, Nike was known as a running shoe and that was about it. The brand was barely in the conversation for the NBA and were fairly resigned to that status quo -- allocating a tiny budget for player endorsements. But then their talent scout Sonny Vaccaro went off-script to pursue Michael Jordan, despite MJ's disdain for the brand.

Just a solid, well-told story. Often funny and absolutely always interesting.

B

Labels: , ,